Tag Archives: marketing

Why paid advertising wont draw the youth market

Posted on July 16, 2010 by fashionsocial

Last year I remember stumbling upon a piece of research carried out by an intern for Morgan Stanley- at the time I wanted to use it as an example to my current employer to show why as an online business … Continue reading →

Posted in Brand image, fashion, Industry news | Tagged , , , | 3 Comments

Fashion news- Victoria Beckham appointed head of creative design at Range Rover

Posted on July 5, 2010 by fashionsocial

In event tied with the automotive companies 40th birthday and fashion magazine Vogue on the 1st of July it was announced that pop star / reformed wag and no couture fashion designer was to become the face of creative design … Continue reading →

Posted in Brand image, Industry news | Tagged , , , , | 1 Comment

Competitons on twitter

Posted on July 1, 2010 by fashionsocial

Okay so those of you who have already read my post on how to get more followers might now be in a position where you’re thinking it might be an idea to do a giveaway. I see brands all the … Continue reading →

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Nostalgia keeps customers buying in difficult times

Posted on July 1, 2010 by fashionsocial

There seems to be a new theory in the marketing and advertisint words. That a brand is more appealing if it has authenticity and heritage. Tetley tea will be bringing back their Tea folk for a “sentimental” ad campaign. The … Continue reading →

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